iFit

Interactive fitness series

stills

 

Motion

 

on Location

  • Everest

  • Bhutan

  • Canadian Rockies

  • Girona

  • Grand Teton National Park

  • Pyrenees

  • Tahoe

  • Thailand

  • Zion National Park

Project Brief

Fisher Creative was approached by iFIT for their high-elevation production experience to create the unprecedented workout series “Everest: A Trek to Base Camp.” After culminating the project with a live-stream sunrise trek to Kala Patthar, a partnership was formed to fully produce 118 German language workouts. Did we mention Mark speaks fluent German?

Fisher Creative continues to work with iFIT to create inspiring and immersive workout content that guides an individual on their personalized fitness journey by being able to source the best iFIT trainers and building a dynamic production team that can keep up with these high-caliber athletes like North Face athlete, David Goettler.

what we did

Pre-Production, Story & Workout Development, logistics & shoot production, talent sourcing, photography, cinematography, aerial photo/video, in-house editing

Mark Fisher is one of the most creative, passionate, dedicated and positive people I have had the honor of working with. His constant desire to excel and impress is incomparable. With his extensive action-adventure based background, Mark knows how to stay calm in high stress situations, keeping moral high while delivering stunning content. Mark was an integral part of our Mount Everest Base Camp filming project for NordicTrack / iFIT. His knowledge of the culture and history of the region allowed him to brilliantly capture the true experience of what it is like to trek to EBC. Not to mention how key he was in our successful live stream from Kala Patthar, at 18,000 feet. Without his grounding presence, the experience would not have been as memorable or enjoyable.

His team also lead the charge in creative development and execution of our German language POV content for both our treadmill and bike interactive experiences, both domestically and internationally. Having built a foundation and trust with Fisher Creative in our English language content, we had no reservations about allowing them to run with our German language category - literally.

The team at Fisher Creative works hand in hand with their clients to assist in developing creative while exceeding expectations. You will not find a more dedicated or talented team.
— Carly Sorensen, Global Interactive Content, iFIT
 
 

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