Smartwool
Global Marketing Campaign
STILLS
MOTION
What we did
Fisher Creative is a strategic photo + video partner to Smartwool working on a variety of global ad campaigns since 2013 to highlight the authentic style of Smartwool. These campaigns have focused on everything from backcountry skiing & snowboarding, trail running, mountain biking, fishing, kids, and lifestyle with special attention on capturing the moments in-between.
Creative support squad
Molly Cuffe — Director of Global Communications
Alex Pashley — Team Manager
Mark Fisher — Director & Photographer
Eric Daft — Director of Photography
on Location
Montana
Idaho
Wyoming
British Columbia
Moab
Baja
“We started working with Mark about five year ago. Since then the relationship has grown into something more than just your standard photographer/client relationship. He is a trusted advisor who can balance the goals of the shoot, the needs of the brand and the art of his craft, while also being nimble to changing dynamics of shooting in the field. Beyond being the consummate professional, Mark is also one of the nicest, most positive guys in the business. We are fortunate to have him as a partner.”
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